New Charts Book and DVDs

LaPuerta Books Releases the Investor’s Edition of How to Lie with Charts

(PRLEAP.COM) June 29, 2015 – New material in this updated third edition of How to Lie with Charts includes financial proofreading, inherent flaws of dashboard displays, and basics of stock market technical analysis. The book’s emphasis is on catching chart errors and ambiguities – which are often unintentional – whether you are making your own or trying to interpret a presenter’s claims.

The author maintains that if you are using a computer to generate charts, you don’t have to be taught how to lie – you’re probably already doing it unintentionally. He counters this tendency by explaining the principles of persuasive and undistorted visual communication. The goal is careful thinking and clear expression.

Besides being a popular title in the general business trade category, prior editions of How to Lie with Charts have also been adopted as college-level courseware in business math, statistics, and management. The book has been a supplementary text at institutions such as SUNY Empire State College and Georgetown Public Policy Institute.

The book’s longevity is testimony to its continuing value and usefulness. It has sold steadily since the first edition appeared in 1995. Data analyst Robin Wolfson, CEO of Datastep Development praised it saying, “It broke our hearts to see this book come out, because it was the one we were planning to write. Having read it, however, we doubt we could have done a better job. Jones addresses fundamental issues of visual perception in a style that is clear, concise, and amusing.”

Dave S., who manages a brokerage in suburban Chicago, says of the new edition, “It’s worth the price of the book for the new material on technical analysis alone. It’s an excellent survey of the basics, in an engaging, nontechnical presentation.” Anthony Hitt, CEO of Engels & Völkers North America said, “Who would have expected a book on charts and graphs to be so entertaining? It’s an exceptionally fun read (really) and a must-own reference for anyone who presents or analyzes data.”

How to Lie with Charts: Investor’s Edition is available in trade paperback and Kindle from booksellers such as Amazon, Barnes & Noble, and Baker & Taylor. As well, supplementary DVD seminars led by the author can be purchased from Amazon Video: How to Lie with Charts (one-hour seminar), Technical Analysis Basics (one hour), and Financial Proofreading (half hour).

Author Gerald Everett Jones has managed major proposal and business analysis projects in government, healthcare, and commercial sectors. He is the author of more than 25 business and technical books on digital media production, including numerous how-to books on legacy charting applications such as Harvard Graphics and Freelance Graphics. He has also written extensively on PowerPoint and Excel. He has hands-on background in IT systems development and was project leader on the ARTIS computer graphics system, a precursor of PowerPoint.

When Jones is not developing business and technical material, he writes fiction. He’s the author of The Misadventures of Rollo Hemphill series of humorous novels, Mr. Ballpoint based on the Pen Wars of 1945, the adult melodrama Christmas Karma, and the forthcoming Bonfire of the Vanderbilts about an art scandal in 1890s Paris.


Google Glass Videography Is So Yesterday

Here’s a clever indie short shot with Google Glass. And, er, it’s also about Glass. Like having a conversation on your smartphone about why you’re so smart to have a smartphone? Or why Siri never seems quite smart enough? Anyhow, the cop who sticks his head in toward the end of this clip is none other than sci-fi fanboy legend Tom Page, author of that creepy Hephaestus Plague.

All Indie Producers Should Be Focused on Where the Color Tablet Platform Is Going

Photo Credit:  Google Images

With Barnes & Noble color Nook sales struggling with disappointing numbers, they have decided to outsource their color tablet production. Indie producers may want to concentrate marketing their works to Apple / iPad and Amazon / Kindle, as they are still thriving.  Producers would also be best served closely monitoring the upcoming technological innovations in multimedia tablets, applications, and markets.  (



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With All the Latest NSA “Domestic Spying” Scandals, Why Not Help Big Brother See How Boring Your Life Really Is?

Photo from

With all the latest NSA domestic spying scandals, why not help Big Brother see how boring your life really is?  Life-log your life using this wearable camera, and 30 seconds won’t go by without a picture being taken.  Don’t forget to upload with the app and cloud storage so that the “No Such Agency” can peruse your uneventful life to their hearts’ content. One advantage about using this particular spy-cam trick is — no trouble getting the subject’s permission (usually a sticking point).


Seasick at the Movies?

Photo Courtesy of Daily Mail Online UK

With new hi speed 3D camera techniques, come some side effects.  Some viewers claim a bit of headaches and queasiness.  I recall watching Inception and personally experiencing disorientation or a feeling of being in the movie for about 15 minutes after the film was completed.  Watchers beware.  Maybe there should be a disclaimer for not operating motorized vehicles for a half-hour after a film?–Cinema-goers-complain-camera-speeds-3D-effects-caused-headaches-queasiness.html

Predicted Meltdown in Hollywood – Will It Open Doors to Alternative Media?

Heaven forbid, Hollywood goes the way that the “lame stream media” has – in favor of the unwashed masses seeking explosive entertainment instead of valuable information from alternative, more thought-provoking venues (Indy films, foreign films, alternative films, alternative news, or cable television).   Filmmakers may have to find a different way of pushing ideas to the world’s population. Spielberg complains the highbrow audience is almost gone. And for evidence he says that Lincoln very nearly was relegated to premiering as an HBO “event.”

What Social Media Sites Do You Use to Promote Your Indie Film Projects?

Photo Courtesy of

Felix Salmon brings up excellent points about social media in today’s world with his Promiscuous Media Blog.  Beginner filmmakers who need to promote their Indie films for the best exposure may wonder, “What social media sites should I use for promoting my movie?”  There’s Facebook, Twitter, Tumblr, Pinterest, LinkedIn, Instagram, and YouTube, and whatever new thing got started today.  According to Salmon, use whatever platform works for you and your project.  There is no right or wrong answer if you are able to build up a big following.  Although there may be more choices, this only lends itself to a more effective approach to marketing and social media.  What social media do you prefer to promote your Indie projects and why?  Share with us what works and what doesn’t.

How Will Google Glass Impact Filmmaking and the World As We Know It?

Contributor Steven Rosenbaum for Forbes discusses the controversy surrounding Google Glass and its resulting bans against wearing them in certain public situations.  For those of you who have not heard of Google Glass, it’s a new device that is worn like glasses with a hidden camera attached.  Debates are raging on how privacy rights will be violated with Google Glass, and they have a good point.  What are the implications for filmmakers, for example, who could use this technology to do investigative reporting?  They will have access to a hidden camera that they wear where they can film undercover.  Is this legal?  Should it be legal?  An aspiring filmmaker may be able to legitimately film on his iPhone or SmartPhone, so why are people so threatened by Google Glass?  Rosenbaum states “We are moving rapidly to a world of transparency.”  Do we want to live in a world where we can be constantly monitored under surveillance and maybe become an unwanted star in a movie without our consent? How far are we willing to go to “get the story”?


Is Amazon one of the easiest platforms to promote your low budget Indie project?

Charts DVD Cover copy

“How to Lie with Charts” – Seminar version published as DVD-on-Demand from Amazon CreateSpace as well as streaming on Amazon VOD

The easiest and fastest way to promote your Indie film project may be via SD DVD to get the biggest audience.  Try Amazon CreateSpace burn-on-demand service, which is all about DVDs.  (To be future-proof, try shooting in HD 16:9 and down resolution/crop in post). Do you feel that Amazon is one of the easiest platforms on the net to promote your low budget Indie project?